Our Story

Founder & CEO Jennet Chow

What do shoes mean to you? For Jellypop founder Jennet Chow, they are an integral part of her upbringing, education, and passion. To understand Jellypop Shoes and everything the brand stands for, it is important to first understand Jennet’s story and how each of her encounters with shoes led her to this incredible brand and company today. Jennet’s relationship with shoes actually begins with her parents Harry and Judy Chow, who embody the grit and determination of the “American Dream.” After immigrating to the United States with only a few hundred dollars, Harry and Judy worked hard to make ends meet and started working with a relative in Taiwan to import shoes and sell them at local swap meets in Los Angeles.


From an early age, Jennet accompanied her parents to swap meets at 5 am every weekend. As she grew older, she became increasingly involved in the process. While studying manufacturing management at FIDM, she assisted her parents with administration and management. Jennet's parents instilled in her a love for shoes and a strong work ethic. Despite their company shutting down, Jennet's passion for creating a shoe company remained.

A New Beginning

Jennet founded Evolution Design Lab and Jellypop Shoes in 2009, drawing on her knowledge and experience in the fashion and shoe industry. Inspired by her daughter, she created Jellypop Shoes to embody her core values. The brand offers trendy, fun, and sophisticated shoes that appeal to women of all generations. Jennet's focus is on creating practical, comfortable, and affordable footwear for every occasion.

The Jellypop team travels abroad to study international fashion and personally tests each style for quality and comfort. Jennet aims to empower women and girls by providing beautiful styles at affordable prices, giving back to the community through philanthropic efforts and shoe donations. Through Jellypop Shoes, she hopes to bring joy, self-expression, and the pursuit of dreams to women of all ages.


Jennet is an active business woman whose passion for making a difference led her to become actively engaged in various community initiatives. Not only has she excelled in her professional career, but she has also taken on leadership roles as the chair of several associations. Jennet's dedication and expertise have made her a sought-after speaker at events alongside successful women leaders like Martha Stewart, Alice Chen, and Jennifer Clay. She shares her insights on entrepreneurship, leadership, and community building. She has been featured in many different magazines focusing on her skills as a leader and business owner. Her engaging presence and captivating speeches inspire others to get involved and make a positive impact in their own communities.

Our mission statement

Jellypop offers stylish and versatile footwear with feminine patterns and flirty details for the on-the-go Jellypop girl. Our shoes are crafted with high-quality materials and trendy designs, including gladiator sandals, casual and dress shoes, wedges, sneakers, and boots.

Our dedicated team of designers, passionate about art, culture, and fashion, stay updated with the latest trends by traveling abroad and personally wearing and testing each shoe.

The fashion industry is known for its fickleness, but with teamwork, creativity, and expertise all rolled into each shoe, it is no wonder that Jellypop never goes out of fashion!